Owned margin
Your Own Products
Ads and affiliates rent you a slice of someone else's economics. Your own product is the only model where you keep the entire margin and own the customer relationship. It's more work to launch and less passive to run, but it's also where the real money — and the real defensibility — lives.
Start here · Pillar guide
Digital products vs courses vs memberships
Three ways to sell something that's yours — with very different effort, margin, and income profiles.
Read the guide →